When we went to Las Vegas last month we noticed alot of vacancies in the Fashion Show mall. While the management at the mall found interesting ways to hide the vacancies, at other malls around the country are not so lucky. Mall management- meet Flowrider.
Shoppers used to come to the mall to shop, and now Flowrider is bringing a whole new experience to shopping. A water "ride" that fills vacancies is popping up in nearly a half dozen vacancies nationwide. Giving people a whole new reason to come to the mall is a great idea. Experiential shopping is the new form of shopping.
http://www.nytimes.com/2009/04/05/business/05mall.html?_r=1&scp=1&sq=retailing&st=cse
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